Food trucks are some of the most popular eateries available today. But to get customers, you have to be more than just another truck. You have to prove that you’re professional, interesting, and worthy of business – attracting people from the street, and giving them a reason to come to you. Food truck wraps can do that. Whether you’re a famous taco truck or a new, mobile eatery, a wrap is what your truck needs to capture attention from anywhere.
Pixel Wraps is a full service vinyl wrap installer and we work with food truck owners throughout all five boroughs in NYC and New Jersey. We are food truck wrap designers and food truck wrap installers, here to assist our clients throughout the process of creating their custom wrap and beyond. Take the first step towards upgrading your food truck by calling Pixel Wraps at (718) 648-6500.
Our design services can convert an existing design into a format for printing, or start from scratch with your ideas to create printed vinyl graphics that encompass your food truck’s brand. We can also print and install completed designs if you have your own graphic design artist, though most businesses choose us to handle the complexities of the design.
A vinyl food truck wrap provides an individualized, semi-permanent design for your truck’s exterior. They often have graphics with your business name, food offered, menu, contact information, or artwork that matches the restaurant’s aesthetic. Because vinyl wraps are temporary, they can also be updated as the business evolves.
The vinyl film used for vehicle wrapping is a cast vinyl, named for the fact that it is made by pouring liquid in a thin layer into a cast, or mold. Unlike other vinyls, this process makes it so cast vinyl does not hold a shape. It melds to whatever surface it is adhered to. This allows it to follow the curves of a food truck without creases.
3M, Oracal, and Avery are the major producers of this type of vinyl film, and their products are durable, designed to last around 5 years after installation depending on the environment where the food truck is driven and stored. Sun, rain, and pollution can degrade the wrap, although indoor storage and regular cleaning is generally enough to keep the wrap in good condition.
For each food truck or food cart wrap, several options are possible to customize the vinyl film into a unique look. These include:
Graphics options are limitless. A digital design file is printed onto the film with large format, inkjet printers. Colors can be replicated in many shades though the colors possible with latex inks.
Food trucks can be completely covered or covered only in part. A partial wrap can include any design – a logo, a menu, an artistic detail, and more. They can be small decals or a half panel. The vinyl is cut to create a precise edge around the graphic.
Another option that will not entirely cover the vehicle is vinyl lettering. Letters are individually cut out of vinyl, usually with your business’s name, menu, or phone number, as well as DOT numbers. These letters can be printed from a variety of colored vinyl sheets, including several different shades and metallics. We can also print on clear wraps, which add longevity to the lettering.
Choices for finishing options include matte or glossy. There is also the option of laminating over the graphics to provide protection and longevity. Because many food truck wraps are expected to be used in the long term (rather than other vehicles that are likely to switch the design often), this can be an advantage.
Vinyl film manufacturers produce several different options for vehicle wraps. A product can be chosen based on whether it will be temporary or semi permanent, whether it will have printed graphics, be used as a decal or full wrap, and the weather conditions a business owner expects.
Placing the vinyl wrap onto a food truck or food cart requires precision for a clean installation. When complete, a vinyl wrap should have a paint-like appearance and look permanent. This requires careful alignment and an installation process that removes any bubbling. Professional installation by a 3M certified installer is recommended. At Pixel Wraps, installation is included with wrap fabrication.
When installed properly, vinyl wraps are low maintenance. They can be cleaned through handwashing or in a brushless car wash when needed. Stains from bird droppings or fuel should be wiped off immediately. For more extensive maintenance, such as scratches to the vinyl, we can perform small fixes and spot repairs.
Like installation, vinyl food truck wraps should also be removed by a professional. This prevents any damage to the paint beneath if heat has caused the vinyl to melt or otherwise attach to the paint. Pixel Wraps is happy to provide food truck wrap removal services for a nominal fee, whether or not you’re getting a replacement.
Whatever kind of food you sell and whatever type of vehicle you sell it from, a custom wrap can take your food truck from just another vehicle to an unmissable mobile restaurant. Pixel Wraps has the tools, equipment, and expert skills to transform your truck. We also recognize that for many food trucks, your vehicle is your business, so we treat it with care and work quickly to get you back on the road.
Contact our team at (718) 648-6500 so that we can learn more about your business and design ideas. When you’re ready, we can create your custom food truck wrap.
Sure, We can utilize your existing designs and photos, provided if they are enough of high resolution to be reproduced at the size required for your food cart wrapping.
Food cart wrapping adds personalization to business with brand awareness with greater visibility.