In advertising, the larger the graphic can be in a person’s field of vision, the easier it is to read and the more impactful the view. For this reason, buses make an ideal location for a sign installation. Because they move throughout New Jersey and NYC, buses also place advertising in front of thousands more people than a stationary sign, all on a vehicle that you own – one that you already pay for.
Bus wraps are frequently used on shuttle buses, casino buses, party buses, political buses, and more. To take advantage of the benefits offered by advertising on a bus, Pixel Wraps creates and installs custom vinyl bus wraps. Using large format printing, we can translate your custom business logo, graphics, product photos, and more onto the buses in your fleet.
Learn about the options we offer for bus wraps or start your design for a vinyl wrap by contacting our team at (718) 648-6500.
Printed graphics for bus wraps are printed on vinyl film manufactured by the leading vinyl fabricators Avery, Oracal, and 3M. It is a premium cast vinyl, meaning that it is made from liquid vinyl that is poured, or “cast,” into a mold. When applied to a vehicle, it adheres smoothly and resembles paint. Vinyl comes in white and is colored by printing on the surface.
These vinyl films are also available in matte or glossy finishes depending on the desired look. Custom graphics are printed with latex inks on large format printers. Latex inks yield bright and clear colors, excellent weather durability, and also offer extensive color options for greater depth in the printed design. The scale of the printing process makes it possible to render the entire wrap image without seams.
Wraps can be finished with or without lamination. When used, lamination provides a protective coating over the graphics and base layer vinyl that can extend the life of wrap. To wrap a bus in a custom vinyl film, the vehicle is first cleaned and polished. The vinyl film is then applied in sections, held in place with the adhesive backing on the film. Heat is used to mold the vinyl to the surface of the bus and edges and corners are trimmed and folded so that they do not show.
The wrap will last for up to 5 years, and can be easily removed at any time before that. Bus wraps can withstand sun, rain, snow, and salt during the winters. When removed, the wrap will not damage the paint beneath, and does offer some protection from chips caused by rocks while in place. Beyond choosing the vinyl finishes and printed graphics, clients can also select from options depending on the size of the wrap and where it will be installed. These include:
A cut out of your business logo can go on the door or back of your company’s bus. Alternatively, trimming around a design can create a unique partial wrap.
Like custom painting, a full wrap covers the entirety of the bus, with or without window coverings.
Vinyl window wraps can be used on the inside of the bus to provide advertising for passengers.
The common option for bus wraps, exterior wraps are placed on the outside so that those in other cars or one the sidewalk can view them.
Perforated vinyl can be placed over the windows of the bus. This creates a solid design from a distance that cannot be seen though, but allows passengers on the bus to see out through small perforations.
Wraps can be installed for a short term advertising campaign, or can be a more permanent installation lasting approximately 4 to 5 years before needing to be removed.
Bus wraps are often sold by municipalities and private companies as advertising, to help pay for the vehicle. They can also be used by the bus owners, creating a professional appearance that also advertises the business across the entirety of NY and NJ.
The measurements of the bus should be a starting point for any wrap design. These measurements are typically found on vehicle blueprints and loaded into the graphics program. Depending on the type of design and content, graphics can be mirrored on either side of the bus, or one full cover design with unique designs on both sides.
A bus wrap design also needs to take into account the 3D nature of the vehicle, including any curvature on the bus and how that will affect the readability of the design due to any glare or non optimal viewing angles. Once the design file has been approved on mockups, the file and cutting dimensions can be used to fabricate the wrap.
A bus wrap can be designed by a company’s graphic design team or by the Pixel Wraps team. We also have 3M certified installation services available, as well as maintenance and vinyl wrap removal for a low cost.
Whether you need the buses in your fleet branded for your business or are regularly selling advertising on your available space, Pixel Wraps can create and install the professional grade graphics that let your bus stand out from other vehicles on the road.
Pixel Wraps serves our clients in all five NYC boroughs (Manhattan, Staten Island, Brooklyn, Bronx, and Queens) and many cities and townships in NJ including Elizabethtown, Jersey City, and Linden. We use a process that happens entirely in-house on state of the art equipment from design to fabrication to installation. This means our turnaround time can be as little as a few days to have your buses back in service as soon as possible.
Give us a call at (718) 648-6500 so that we can talk about your project ideas and provide you with a free estimate for a custom vinyl bus wrap.